Nov 11

SOLDIERFIT Selects Local Hershey Man and Military Veteran, Jaron Eckhart, as the Winner of Mission: Fit to Own Franchise Giveaway

Dedicated Army National Guard member, firefighter/paramedic announced as leading military-inspired Solderfit fitness franchise’s newest owner-operator.

On this Veteran’s Day, local Hershey resident Jaron ‘Jay’ Eckhart is feeling extra appreciated. Today, Eckhart was recognized a​s the sole winner of SOLDIERFIT’s Mission: Fit to Own franchise giveaway contest at a Veteran’s Day Charity Breakfast in Frederick, Maryland. Nearly 100 were in attendance to support Eckhart and his new venture of business ownership. Eckhart is in line to be the newest franchise owner­-operator of SOLDIERFIT, a military­-inspired fitness concept.

Eckhart is a member of the Army National Guard and a firefighter/paramedic in Montgomery County, Maryland. As the winner, he will receive a waiver of the SOLDIERFIT franchise fee, valued at up to $30,000, to open a SOLDIERFIT facility at the location of his choosing in the continental U.S. In addition, he will receive a waiver of all royalties for the first year in business.

The Mission: Fit to Own franchise giveaway is a multi-­phase competition that includes meeting SOLDIERFIT’s franchising qualifications, interviews, a Facebook video contest by six preliminary finalists and an interview with SOLDIERFIT’s Co­-Founders Danny Farrar and Dave Posin.

The competition is for first-­time prospective franchisees – those veterans who do not already franchise a SOLDIERFIT gym. A​fter careful deliberation among hundreds of applicants, Eckhart was selected as the contest winner for his personal story of strength, perseverance, bravery and success.

“Jaron is so deserving of this extraordinary opportunity to win a S​OLDIERFIT ​franchise as he is among the wonderful military veterans who have led a life of service and have given so much for our country,” said Farrar, a military veteran who also serves as president for the nonprofit Platoon 22.

“SOLDIERFIT is a winner, too, because veterans bring discipline, top-notch leadership skills and a determination that is extremely difficult to replicate in any other work space,” Farrar added. “Once U.S. veterans commit to a goal, their duty is not done until that mission is completed. That’s what we are looking for in S​OLDIERFIT ​franchisees.”

SOLDIERFIT is a unique military­-inspired fitness franchise that pushes its members to strive for more than physical fitness. Founded in 2007, SOLDIERFIT exists to battle the obesity epidemic and educate its members about maintaining a healthy lifestyle. The brand’s fitness program encompasses boot camp classes, kids’ fitness programs, personal training and functional fitness. Since launching, SOLDIERFIT has expanded across Maryland with locations in Gaithersburg, Frederick and Columbia. We also have a fitness franchise location in Sterling, Virginia.
Click to find out about Soldierfit Franchise Opportunities or becoming a member at SOLDIERFIT, visit or contact the team by calling 240.479.4348.